Wheaties, the breakfast cereal of champions, is bringing you the next logical step in your day, Beer. Introducing HefeWheaties.
First off, Wheaties cereal is not actually in the beer. There is wheat (it is a hefeweizen after all), so the brand connections are pretty easy to make. General Mills partnered with Fulton Beer, a brewery based in Minneapolis, Minnesota.
The idea got its start earlier this summer, thanks to connections members of Fulton Beer has with folks at General Mills. The evolution into HefeWheaties was simple once group got in the same room.
“We were intrigued from the get-go on this idea for many reasons, including that we’re both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city,” says Ryan Petz, president and co-founder of Fulton
HefeWheaties will be available for a limited time in the Twin Cities, starting August 26th, at 3 pm at the Fulton Beer taproom for on-premise consumption. Cans will be available in retail in mid-to-late September.
HefeWheaties is a 16 ounce canned offering.
Availability: 16oz Cans. Minnesota only.
Samuel Adams Rebel Raw Double IPA
Screamin Sicilian has us completely hooked on frozen pizza again. For a long time the Beer Street Journal team has been drinking fridges full of craft beer, and ordering in pizza. Half the time the pizza arrived hot, the other half of the time we were lucky to get it the same day we ordered it.
When Screamin Sicilian came to us with these new frozen pizzas to try, one taste and we knew. These are best pizzas Beer Street Journal has ever put in our freezer.
So, with four new Screamin Sicilian pizzas to pair with awesome craft beer, Beer Street Journal and Screamin Sicilian bring you a new round of pairings.
Three Little Piggies
You love meat pizza? Screamin’ Sicilian’s BBQ sauce based, sausage, pulled pork and bacon pizza better be your choice. Since this pizza is hearty, we loved Stone Pale Ale 2.0. A brand new recipe for one of their oldest and popular beers, now with a more “tropical” hop note.
Screamin Sicilian’s spicy Italian sausage pizza. Spicy and hoppy go well together. Starr Hill’s Northern Lights IPA has also just been reformulated, and better than ever. Try also SweetWater IPA, or Port Anniversary Ale for good measure.
Probably Screamin’ Sicilian’s craziest pizza. The jalepeno, chicken, bacon, ranch, and cheese pizza needs beer that’s just as crazy. That pizza goes big and so did we. New Holland Dragon’s Milk (aged in bourbon) and, because we could, Sierra Nevada Bourbon Barrel Aged Barleywine. Rich pizza needs rich beer. Especially aged in bourbon.
A white meat chicken parmesan pizza, requires a beer with a little nuance. The Bruery’s Saison Rue makes the breaded chicken and piles of mozzarella cheese and parmesan cheese pop. People fought over this pairing.
All in all, Screamin’ Sicilian has a diverse lineup that changes the frozen pizza game. Just like craft beer changes your perception of what beer can be. You are here on Beer Street Journal because you love beer. All you need is some of the best frozen pizza to tie it all together. Go Screamin’ Sicilian. Your beer needs the best.
Hi-Wire Brewing will be available across the entire state of North Carolina by the end of August. The brewery has signed a distribution agreement with Healy Wholesale, reaching into the Fayetteville area of the state. The lineup, per Hi-Wire:
Prime Time Session Pale Ale – Dry hopped with Simcoe and Ahtanum, this crisp session ale has a barrage of flavors: earthy and floral, citrusy and piney. Prime Time Session Pale has all the attributes of hops you crave without the devastation of your palate. This beer will be available in 6 packs and kegs.
Hi-Pitch IPA – Hi-Pitch is a western North Carolina IPA that does not apologize for balancing a sturdy malt backbone with citrus-forward aromas and a lingering bitterness. Expect big grapefruit flavors from the plethora of hops to balance out the malt in this well-rounded ale. This beer will be available in 6 packs and kegs.
Bed of Nails Brown – Bed of Nails is crafted as an American ode to a traditional English brown. A light hop addition balances the natural sweetness present in the specialty malt. This beer’s delicate body and dry finish allow flavors of toffee and dark fruit to shine through. This beer will be available in 6 packs and kegs.
Fall Seasonal Lion Tamer Rye IPA – This Rye IPA is aggressively hopped with a blend of citrus-forward Citra and Amarillo hops. Ruby red in color, Lion Tamer’s citrus fruit flavors are rounded out by the unmistakable spice bite of rye. This beer will be available in 6 packs and kegs.
Limited Specialty Release Hop Circus Volume 2 – The second beer in our experimental IPA series blends El Dorado and Azacca, two hops know for their delicate, fruit-forward flavors. Melon flavors from El Dorado are balanced with peach notes from Azacca to create a stone fruit-forward IPA with a crisp, dry finish. This beer will be available in 22 oz bottles and kegs
Launch events in run August 19th through the 21st. Events to be posted on the Beer Street Journal Events page.
New Belgium Brewing (Fort Collins, CO) has announced the opening of a 10-Barrel pilot brewery, to be located at The Source Hotel, to be located in Denver, Colorado’s River North District.
The pilot brewery will be located on the ground floor of The Source Hotel, with barrel aging on the 8th floor, in a rooftop lounge dubbed “The Woods”.
After 25 years in Ft. Collins, we’re really excited to get more deeply involved in Colorado’s cultural and political capital,” said Jenn Vervier, director of strategy and sustainability at New Belgium. “We’ve long considered creating a Denver location to bring the New Belgium experience to more of our Colorado fans and to the millions of travelers who visit Denver. RiNo is already a vivid scene with a rich art and craft beer culture, and will soon have great access for bikers and walkers. This small batch brewery will allow us to collaborate with The Woods’ chef and mixologists to create innovative beers, drinks, and pairings you can’t get anywhere else. The Source Hotel and the Zeppelin Development team are the perfect fit.”
“The Woods” will include a snack counter, bar, sit-down dining, and a beer garden. Additionally, 8th floor guests and patrons can enjoy a pool and roof deck with mountain and downtown views.
Zeppelin Development, the Denver-based development responsible for The St. Julien Hotel in Boulder will operate The Source Hotel. Beers created in the 2,000 square foot brewery will be sold at the hotel and expanded market hall.
The Source Hotel is expected to open in 1st quarter 2017.
SweetWater Brewery (Atlanta, GA) is adding Philadelphia, Pennsylvania and the state of New Jersey this fall.
Muller Inc. will handle distibution in Philadelphia, and Peerless Beverage Company will distribute SweetWater’s lineup to severn counties in northern New Jersey in mid-September.
“We are ecstatic to bring such great brews to the thirsty consumers of Philadelphia and its surrounding counties,” says John Houck, Muller Inc. Vice President of Sales. “SweetWater’s commitment to quality is unmatched and their beers are excellent. We could not be more proud of this partnership with SweetWater Brewing and to bring their amazing beers to market.”
Oxbow Brewing Company (Newcastle, ME) has begun renting their farmhouse out to travelers and brewery fans. The farmhouse sits on 18 acres, and is the original home of two of Oxbow’s owners, Geoff and Dash Masland.
The farmhouse features three bedrooms, full kitchen and bathroom, laundry and of course, wi-fi.
“We love the rustic charm of this property more than any place in the world,” says Dash. “We hope vacationers will enjoy the peaceful setting and our world class beers as much as we do,” she adds.
The house sleeps 9, and can be rented by the night. The rental fee includes $25 in tap room credit. Currently, the farmhouse rents at $255 a night though AirBnB.