Almost overnight, offices and homes around the world went from the old school pot coffeemaker to the Keurig “pod” coffee system. Soon your beer could be served the same way.
Anheuser-Busch InBev, the world’s largest brewery, has entered into a partnership with Keurig Green Mountain, in order to develop a new system for the adult beverage industry.
In 2015, Keurig debuted the Keurig Kold machine, an appliance similar to its coffee maker for cold sodas. The pod-based beverage machine would allow users to make Coca-Cola, Pepsi, etc. In summer of 2016, just 10 months after the launch, Keurig pulled the plug on the project. Price of the machine, combined with cost per serving ultimately killed it.
A-B InBev and Keurig are hoping to take that “Kold” technology and create a system that would let you presumably brew beer on demand, in the same vein as the soda machine, and the coffee predecessor.
“We are excited to partner with AB InBev to develop a new system for the adult beverage category. We look forward to combining our capabilities and technologies to deliver innovation for consumers,” – Bob Gamgort, Keurig Green Mountain CEO
Not only is on-demand beer the focus, but other adult beverages like cocktails, mixers, and spirits. No timeline has been set for the project, nor mention of prototype for Keurig beer machine.
For now, the world will have to wait for this pod beer system.(And brew beer the “old fashioned” way.)