Alter Ego Brewing has been in planing for the last couple of years in Harrisburg, Pennsylvania. The brewery is on track to open in the city in 2015, but with a name change – Zeroday Brewing Co.
Theo and Brandalynn Armstrong, creators of (now Zeroday Brewing Co.) made the decision to change the name after attempting to trademark the Alter Ego Brewing moniker. All the legal red tape boiled down to requiring a change the name to protect the brand’s future. Zero Day is a hiking term for time off the trail, doing no hiking.
Construction has already begun at the brewery’s new location.